A specialist who steps inside the operation, learns the business, makes the calls and runs performance end to end.
10 years in the field and more than $8M in ad spend managed, combining strategy, technical depth and business judgment.
If your operation needs more seniority behind the media, let’s talk.
I run performance on large accounts with senior, technical, transparent delivery: budget handled responsibly and numbers open from day one. The confidence you need to scale a big account while keeping control of it.
When I join a project, you gain capacity, predictability and control over the performance operation, without building that structure in-house from scratch.
Every operation reaches the point where the account grows faster than the media structure behind it. Hiring a senior in-house performance team is expensive, slow, and often hard to justify.
That is where I come in: senior paid media capability, ready to run, embedded in your operation at whatever depth the project calls for.
Performance operations led on large accounts, across very different industries.
My scope covers the entire cycle, from planning to reporting. It is the whole operation, run by one person who answers for it end to end.
I dig into the business before any campaign goes live. Performance starts before the first dollar is spent.
The whole data layer built and validated before the budget moves.
One dedicated dashboard per client. No templates, no noise.
Structure ready, operation running.
Daily management to keep the account moving forward.
Numbers stay open and results stay unedited.
Close communication through the entire project.
Reports that explain the numbers, beyond displaying them.
The entire cycle turns into documents: the market landscape, the plan at two levels of depth, the brief the design team works from, and the dashboard that tracks delivery. All five come from the same model, so the numbers keep matching across them.
A full worked example, from brief to projection, built on a fictional company with fictional numbers.
See the deliverablesSenior paid media judgment, the ability to communicate it, and accountability for the budget. That is what holds an operation together.
Millions in ad spend handled with structure, consistency and accountability, on accounts such as CAOA Motors, Samsung Services, Natura Musical and Hypera.
Paid media instructor, 500+ professionals trained. I present results at any technical level, turning a complex decision into an easy one to follow.
One dedicated dashboard per operation. No off-the-shelf template, no noise, only the metrics that drive decisions on that project.
Dozens of verticals over the years. I get up to speed on a new market fast and adapt the strategy to very different business models.
High spend managed under control. A clean record on budget stewardship, with no history of waste.
Direct answers about how the operation works in practice.
If you are ready to raise the level of your performance operation, the next step is a conversation. Book a call and we will go through your account, the challenges in front of you and where my experience adds.
