Your agency gains a senior specialist who takes the account’s performance whole: learns the business, builds the structure, executes and answers for the results. 10+ years and millions in ad spend managed with method, control and transparency.
If you lead an agency and want to add senior paid media capability to your operation, let’s talk.
I run performance on large accounts in partnership with agencies. Senior, technical, transparent delivery: budget handled responsibly and numbers open from day one. The confidence your agency needs to scale big accounts while keeping control of them.
When I join a project, the agency gains capacity, predictability and control over the performance operation, without building that structure in-house from scratch.
Every agency reaches the point where an account grows faster than the media structure behind it. Building a senior in-house performance team is expensive, slow, and hard to justify for every single client.
That is where I come in: senior paid media capability, ready to run, embedded in your operation at whatever depth the project calls for.
Performance operations led inside large agencies, across very different industries.
My scope covers the entire cycle, from planning to reporting. It is the whole operation, run by one person who answers for it end to end.
I dig into the business before any campaign goes live. Performance starts before the first dollar is spent.
The whole data layer built and validated before the budget moves.
One dedicated dashboard per client. No templates, no noise.
Structure ready, operation running.
Daily management to keep the account moving forward.
Numbers stay open and results stay unedited.
Close communication through the entire project.
Reports that explain the numbers, beyond displaying them.
Senior paid media judgment, the ability to communicate it, and accountability for the budget. That is what holds an operation together.
Big accounts inside big agencies. I ran performance for CAOA Motors, Samsung Services, Natura Musical and Hypera, with millions in ad spend handled with structure, consistency and accountability.
Paid media instructor, 500+ professionals trained. I present results at any technical level, turning a complex decision into an easy one to follow, for the agency and for the client.
One dedicated dashboard per operation. No off-the-shelf template, no noise, only the metrics that drive decisions on that project.
Dozens of verticals over the years. I get up to speed on a new market fast and adapt the strategy to very different business models.
High spend managed under control. A clean record on budget stewardship, with no history of waste.
Direct answers about how the partnership works in practice.
If your agency is ready to raise the level of its performance operation, the next step is a conversation. Grab a slot on my calendar and we will go through your clients, the challenges on the account and where my experience adds.
